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Brand Laiki

We Fight Perception

About

Brand LAIKI (Pty) LTD is South Africa’s first commercial edutainment agency that serves as a conduit between business, brands, government and education facilities. We innovatively amalgamate urban arts such as music, film and canvas art with Schools, Brands and Organisations with the sole purpose of making reading socially cool in South Africa. We tailor campaigns from the commercial sector to have a social impact in a measurable way. If your brand wants to make a social difference in the world with Visible results but maintaining brand authenticity, ours is the door to knock on.

The Director

 
Nicolas Bereng is South Africa’s First Official Urban Edutainer acknowledged by the Minister of Basic Education. Nicolas Bereng is the founder of Brand LAIKI. The purpose of this agency is to establish innovative ways to promote the importance of reading using creative arts mainly music, film, theatre, and canvas painting with the amalgamation of new technologies. Having lived in different countries around the world and having taken a key interest in music which had him dealing with youth from different social backgrounds Nicolas realised that the thread that separated these societies was their education, financial standing and opportunities and that the only thing that could bridge the divide between the haves and the have nots was access to information. As an avid reader himself he realised that most of the knowledge and wisdom he amassed did not necessarily come from his formal education but from reading.

With this he has committed to making reading relevant and cool amongst the youth from disadvantages backgrounds and encouraging social edutainment events focused on making reading cool and creating edutainment as a commercial industry in South Africa with a visible global footprint.

Services

National Edutainment Marketing

National Edutainment Marketing :

CSI Edutainment Activations with Measurable Impact

CSI Edutainment Activations with Measurable Impact :

Commercial Brand Alignment with Pro-reading Social Aid

Commercial Brand Alignment with Pro-reading Social Aid :

New Technology National Positioning Campaigns

New Technology National Positioning Campaigns :

Specialist In Merging Urban Entertainment

Specialist In Merging Urban Entertainment :

Why We Do This

We are losing the youth as readers, only 14% of South African are readers and out of that 14% only 5% of South African as advanced readers, Our driving force is to make reading cool using mediums that are already regarded as cool, but in the most innovative way you can imagine.

It is now time to take the next step where we begin to shape the critical change that is needed in the new digital age. This company is designed to take action by flamboyantly starting and maintaining a national social movement to bring reading, writing and numeracy to those who do not have it, whilst making reading the new social norm.

Our main focus is to create a long-term student and community development programme and not for short- term gains. With the youth reading in multiple ways, ranging from music, hashtags, trends to popular social media literature, the nation needs to recognize and value the multiple literacy resources students bring to the acquisition of school literacy. Through this realisation a new approach to education is needed to impact and fulfil the requirements of a future knowledge-based generation and Brand LAIKI has successfully been able to merged urban entertainment with education, which research shows to be the most influential form of embedding information to the youth globally.

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Endorsements

Blog

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Contact

Adress: 564 Cedar Creek Estate
Phone: +27 72 141 7775
E-Mail: info@brandlaiki.com

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